In spite of the bearish market conditions affecting the global cryptocurrency market, the non-fungible token (NFT) market is showing signs of progress. This is evident in the recent achievement of the NFT project Pudgy Penguins. On Tuesday, the project announced the launch of its dedicated toy line, called Forever Pudgy Toys, in 2,000 Walmart stores across the United States. This move is a part of the platform’s objective to bridge the gap between the Web3 ecosystem and the real world.
Pudgy Penguins was introduced in July 2021 as an NFT project consisting of 8,888 NFTs built on the Ethereum blockchain. These digital collectibles feature adorable and chubby penguins with various accessories. Each toy includes a QR code that provides access to “digital traits” that can be redeemed in the Pudgy World, an online virtual realm powered by the zkSync Era blockchain. In the Pudgy World, users can participate in gamified experiences and personalize their Forever Pudgy toys. The digital platform also encourages social interaction, enabling toy holders to connect with others on the blockchain.
Walmart will showcase 26 different types of Pudgy Toys, with prices ranging from $2.99 to $11.97. Additionally, there will be rare toys with golden tickets that grant access to a unique trait for the Forever Pudgy Penguin within the Pudgy World. Interestingly, Pudgy Penguins describes this new toy line as “a moment for all of Web3” because it features trademarks from other prominent NFT projects such as DeGods and Meebits.
Brittany Smith, the vice president of merchandising for toys at Walmart U.S., expressed her thoughts on the mission of the NFT project:
“With the launch of Pudgy Penguins’ Forever Pudgy Toys, we aim to bring the exciting world of NFTs to a wider audience. By incorporating digital traits and connecting toy holders in the Pudgy World, we are blurring the boundaries between the virtual and physical realms, creating a unique and immersive experience for our customers.”
Following the announcement, the floor price of the Pudgy Penguin NFTs increased by more than 10%. The floor price represents the lowest price at which an asset can be purchased in the secondary market. Currently, the project’s floor price stands at 5.2 ETH.
Tags:
NFTs
United States
